Hearing · SEM + CRO

2.8x ROAS lift on paid acquisition

Client: Bloor Hearing Clinic

Healthcare & wellness
HCSA Advertising Rules
Clinic campaigns
SMC Ethical Code
Doctor profiles
TCMPB Ethical Code
TCM marketing
PDPA Compliant
Data protection
2.8x
ROAS improvement
−45%
cost-per-lead reduction

The brief

Bloor Hearing wanted to expand patient acquisition across Google and Meta — but existing campaigns were attribution-blind. Booking conversions weren't tied back to the ad source, so optimisation was guesswork.

What we did

  • 1
    Built end-to-end conversion tracking (GA4 + Meta CAPI + click-ID capture)
  • 2
    Restructured Google Search campaigns around hearing-test intent (vs broad 'audiologist')
  • 3
    Built a dedicated landing page with embedded booking flow
  • 4
    Launched Meta retargeting layer for site visitors who didn't book
  • 5
    Email nurture sequence for prospects who started booking but didn't complete

The outcome

  • ▸ROAS improved 2.8x within first 90 days
  • ▸Cost-per-lead reduced 45% as targeting tightened around high-intent terms
  • ▸International hearing-test bookings now a meaningful and growing channel
★★★★★
“We tried other agencies but none understood healthcare compliance. TMC nailed it from day one.”
Becca S.
Practice Manager, Bloor Hearing Clinic
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