Marketing for Aesthetic Clinics
Lasers, injectables, skin and hair treatments. Aesthetic patients discover clinics on Instagram, TikTok and Xiaohongshu, then check Google and AI before they book.
Aesthetic clinics we work with
What ‘aesthetic’ clinic owners actually face
Discovery starts on social
Aesthetic patients often find clinics on Instagram, TikTok and Xiaohongshu before they search. If you're absent there, you're not on the shortlist.
The strictest ad rules in healthcare
HCSA rules, SMC aesthetic guidelines, and Google and Meta health policies all apply. Most ads that get rejected break one of them.
Repeat patients matter
Many aesthetic treatments are ongoing. Retention through content and community is worth as much as new patient acquisition.
Services we lead with for aesthetic
The regulatory framework
HCSA advertising rules and SMC's Guidelines on Aesthetic Practices apply: no before/after images, testimonials, superlatives, promotions or packages; procedures listed only where the clinic is licensed and the doctor is accredited. We script and review every post and ad against them.
Common questions from aesthetic clinic owners
Can aesthetic clinics use influencers?+
Yes, carefully. Creator content for a licensed clinic is an advertisement, so it can't include testimonials, before/afters or outcome claims. We brief creators on what they can say.
Why Xiaohongshu?+
Many Chinese-speaking patients in Singapore research aesthetic treatments on Xiaohongshu. We create native Mandarin content for it.
Free 30-minute
strategy call.
Book a free 30-minute strategy call. We'll audit your current digital presence, show you where your clinic is invisible, and map out a plan to fix it.
No contracts. No hard sell. Just honest advice from healthcare marketing specialists.