Website Development
Fast, mobile-first clinic websites with booking, tracking and SEO built in.
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Built for the phone in a patient's hand
Most clinic websites are brochures with a contact form attached. Patients on a phone want opening hours, location, accepted schemes and a way to book within seconds.
We design mobile-first and build to LCP under 2.5s and CLS under 0.1 on mobile, so the page is usable before a patient gives up and goes back to the search results.
- Every page answers a question. Organised by condition and treatment, the way patients search.
- Booking that fits your clinic. Practitioner choice, follow-up sessions and queue links, not just a generic form.
- One page per branch. Accurate details for each location, matched to Google Maps.
Search foundations in place from launch
Schema, sitemap, internal linking and a 301 redirect map are set up at launch, so the new site starts with what search engines and AI assistants need to understand it.
If you're moving from an existing site, the redirect map carries existing rankings over, and we check tracking and forms before the old site is switched off.
- Structured data for your clinic, doctors and services
- Doctor pages with SMC-registered qualifications and the conditions each doctor treats
- Conversion tracking with click-ID attribution on every enquiry
The takeaway
You see which page and which campaign produced each enquiry, from the first week the site is live.
How a clinic website project runs
Next.js or WordPress
Next.js suits speed and developer-maintained sites; WordPress suits teams that want a familiar editor. We recommend one after seeing how your team works.
11–13 weeks
Typical for a full site of 5–15 pages with a blog and CMS, depending on how quickly content and approvals come back. Landing pages are faster.
PDPA-safe forms
Forms collect only what's needed to reply, with a clear consent notice. Health details aren't passed to analytics or ad platforms.
HCSA-ready content
Page copy is written within the advertising rules from the start, and your team gets CMS training at handover.
Every retainer delivers
- Discovery, sitemap and UX strategy
- Mobile-first design
- Next.js or WordPress build (whichever suits your team)
- Booking system integration
- Conversion tracking and click-ID attribution
- HCSA advertising and PDPA requirements built into content and forms
- Core Web Vitals and Lighthouse 90+ performance
- CMS handover and training
Diagnose · Prescribe · Treat · Monitor
Diagnose
Audit your current site for speed, structure and enquiry leaks.
Prescribe
Sitemap, wireframes, design system and stack decision.
Treat
Design, build, staging, testing and launch. Typically 11–13 weeks.
Monitor
Track enquiries and performance after launch and iterate.
Three things that set us apart
Built to convert
Every section answers a patient question or moves them toward booking.
Fast on phones
LCP under 2.5s and CLS under 0.1 on mobile.
SEO from day one
Schema, sitemap, redirect map and internal linking are set up at launch.
How web dev differs by specialty
Patients search differently for each specialty, so the work changes too. A few examples:
Specialist Clinics
Specialist sites need clear doctor pages with SMC-registered qualifications, the conditions each doctor treats and the hospitals they operate at. Referral information for GPs and insurance or panel details often matter as much as the booking form.
GP & Family Clinics
Patients want opening hours, queue or booking links, location and accepted schemes (CHAS, panel insurers) within seconds on a phone. Multi-branch groups need a page per location with accurate details for Google Maps.
Physiotherapy & Rehab
Pages are organised by condition and body area rather than therapy technique, because that's how patients search. Booking needs to handle practitioner choice and follow-up sessions, not just one-off appointments.
Specialists
Care
Common questions about Web Dev
Next.js or WordPress?+
It depends who maintains it. Next.js suits speed and developer-maintained sites; WordPress suits teams that want a familiar editor. We recommend one after seeing how your team works.
How long does a clinic website take?+
Typically 11–13 weeks for a full site (5–15 pages, blog, CMS), depending on how quickly content and approvals come back. Landing pages are faster.
Do you handle migration from our existing site?+
Yes, including a 301 redirect map so existing search rankings carry over, and a check of tracking and forms before the old site is switched off.
How do you handle PDPA on enquiry forms?+
Forms collect only what's needed to reply, include a clear consent notice and link to your privacy policy. Health details aren't passed to analytics or ad platforms, and enquiries go to your team rather than a marketing database.
Free consult.
No commitment.
30 minutes. We'll review where your clinic currently is, and what we'd do first.
No contracts. No hard sell. Just honest advice from healthcare marketing specialists.