Medical Copywriting
Service pages, articles, ad copy and doctor bios. Clear, evidence-based, and written within HCSA advertising rules.
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Clear for patients, publishable for clinics
Healthcare copy is usually either dense medical jargon or marketing that breaks the advertising rules. We write plainly for patients, cite evidence and stay within what the HCSA allows.
We use AI in research and drafting, but every piece is edited by a writer, checked against the rules and reviewed for clinical accuracy. AI drafts on their own tend to include claims clinics can't publish.
- No superlatives or comparisons with other clinics
- No testimonials or before/after images
- No inducements such as discounts or free consultations
- No outcome promises
The takeaway
Nothing is published without a clinical sign-off, from your in-house clinician or our partner clinical reviewers.
Doctor bios built on the register
Bios can't call a doctor "leading" or "renowned". Superlatives aren't allowed under the HCSA rules, and specialist titles follow the SMC register.
What patients want to know is more useful anyway: where the doctor trained, what they treat and where they practise.
- Registered qualifications only
- Training and clinical interests
- Hospital affiliations
Written for the patient reading it
Evidence-based
Clinical statements cite peer-reviewed sources, which also makes content more likely to be cited by AI.
Plain, never alarmist
For topics patients find embarrassing or frightening, copy describes what a test or procedure involves without suggesting the reader has a condition.
Mandarin written natively
Mandarin copy and RedNote posts are written separately, not translated line by line from English.
Every retainer delivers
- SEO articles (1,500–3,000 words, schema-ready)
- Service and treatment page copy
- Google and Meta ad copy
- Doctor bios using registered qualifications only
- Patient education: condition and procedure guides
- Mandarin copy and Xiaohongshu posts
Diagnose · Prescribe · Treat · Monitor
Diagnose
Audit existing copy for compliance risk, clarity and gaps.
Prescribe
Voice guidelines, content calendar and page briefs.
Treat
Draft, compliance review, clinical accuracy review, publish.
Monitor
Track which content leads to enquiries and refresh quarterly.
Three things that set us apart
Rules-fluent writers
Trained on the HCSA advertising regulations, SMC guidelines and TCMPB's code.
Evidence-based
We cite peer-reviewed sources, which also makes content more likely to be cited by AI.
Bilingual
English and Mandarin, including Xiaohongshu-native copy.
How copy differs by specialty
Patients search differently for each specialty, so the work changes too. A few examples:
Cardiology & Heart Surgery
Cardiology copy has to explain tests and procedures such as stress tests, angiograms and stenting clearly for anxious patients, while advising when symptoms need emergency care rather than a clinic appointment. Every clinical statement is checked by the cardiologist.
Gastroenterology
Many patients delay because of embarrassment, so copy on symptoms, colonoscopy preparation and screening is plain, factual and never alarmist. We describe what the procedure involves without suggesting the reader has a condition.
TCM Clinics
TCM copy follows the TCM Practitioners Board's ethical code as well as HCSA rules, so it describes treatments and traditional principles without curative claims. Mandarin and English versions are written separately, not translated line by line.
Specialists
Care
Common questions about Copy
Who reviews clinical accuracy?+
Your in-house clinician reviews change-tracked drafts, or our partner clinical reviewers on request. Nothing is published without a clinical sign-off.
Do you write in Mandarin?+
Yes, for Singapore's Chinese-speaking patients, including RedNote (Xiaohongshu) posts. Mandarin copy is written natively rather than translated from English.
Can you use AI to write our content?+
We use AI in research and drafting, but every piece is edited by a writer, checked against the HCSA advertising rules and reviewed for clinical accuracy. AI drafts on their own tend to include superlatives and claims clinics can't publish.
Can our doctor bios say 'leading' or 'renowned'?+
No. Superlatives and comparisons aren't allowed under the HCSA rules, and specialist titles follow the SMC register. Bios list registered qualifications, training, clinical interests and hospital affiliations instead.
Free consult.
No commitment.
30 minutes. We'll review where your clinic currently is, and what we'd do first.
No contracts. No hard sell. Just honest advice from healthcare marketing specialists.