Marketing for Specialist Clinics
Orthopaedics, cardiology, ENT, hair restoration and other specialties. Patient acquisition built around how patients now research specialists: Google, AI assistants and GP referral.
Specialist clinics we work with
What ‘specialist’ clinic owners actually face
Patients research before they're referred
GP referrals still matter, but patients now look up specialists on Google and AI assistants first, and often choose who they're referred to.
Credentials have to be shown correctly
Patients want to see qualifications and experience, but titles and credentials must follow SMC rules. Get it wrong and it's a breach.
Long decision cycle
Specialist procedures are high-consideration. Your site needs to answer questions over several visits, not just collect a form.
Services we lead with for specialist
The regulatory framework
HCSA advertising rules and SMC's Ethical Code apply. Only registered qualifications and approved titles may be shown, and 'specialist' only for doctors on the Specialist Register. No testimonials, superlatives or outcome claims. We review every page and campaign against these before it goes live.
Common questions from specialist clinic owners
Can you build doctor profile pages?+
Yes. They're some of the most visited pages on a specialist site. We show registered qualifications, areas of practice and how to book, within SMC and HCSA rules.
Do you work with multi-specialty groups?+
Yes. Site structure matters: done wrong, specialists' pages compete with each other in search.
Free 30-minute
strategy call.
Book a free 30-minute strategy call. We'll audit your current digital presence, show you where your clinic is invisible, and map out a plan to fix it.
No contracts. No hard sell. Just honest advice from healthcare marketing specialists.