Physiotherapy · SEO + Content

70% increase in qualified physio leads

Client: Phoenix Rehab

Healthcare & wellness
HCSA Advertising Rules
Clinic campaigns
SMC Ethical Code
Doctor profiles
TCMPB Ethical Code
TCM marketing
PDPA Compliant
Data protection
+70%
qualified lead increase
4:1
Google Ads ROAS

The brief

Phoenix Rehab is a multi-location physiotherapy practice in Singapore. Existing site ranked for general 'physiotherapy' terms but missed condition-specific intent (sports injuries, sciatica, post-op rehab). Most prospects landed on the homepage and bounced.

What we did

  • 1
    Built condition-specific landing pages for top 12 patient intent queries
  • 2
    Niche content strategy — 24 evergreen articles targeting condition + treatment combinations
  • 3
    Restructured Google Ads to drive to condition-specific landing pages, not the homepage
  • 4
    Patient testimonial videos shot on-site for social and landing page social proof

The outcome

  • ▸Qualified lead volume up 70% in six months
  • ▸Google Ads ROAS improved from 1.8:1 to 4:1 after landing page restructure
  • ▸Multi-location organic visibility expanded — now ranking page-1 in 4 of 5 location areas
★★★★★
“Gordon and the team worked wonders for the rehab practice. He increased traffic by 70% and helped us get niche traffic in our area.”
Nigel Chua
Founder, Phoenix Rehab Group
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