Senior Care · Medical SEO

Organic traffic up 250% in 3 months for a new senior-living website

Client: Red Crowns Senior Living

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+250%
organic traffic growth
3 months
from a relatively new website

The brief

Red Crowns provides assisted living and eldercare across Singapore. Its website was relatively new, and Google didn't yet treat it as an authority on senior care, so it ranked for little beyond its own name.

What we did

  • 1
    Topical authority plan around nursing homes in Singapore: costs, financial aid, and how nursing homes differ from other care options
  • 2
    Supporting articles answering the questions families search for, each linking back to the main service pages
  • 3
    Internal linking to give the site a clear structure Google could follow
  • 4
    Local relevance through citations and local blogging partnerships

The outcome

  • ▸Organic traffic grew 250% within 3 months
  • ▸The site began ranking for cost and financial-aid questions families ask when choosing care
★★★★★
“We went from barely any web enquiries to a consistent pipeline of patients every month.”
Vance Yeo
Director, Red Crowns Senior Living
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