Marketing for O&G Clinics
Pregnancy care, gynaecology, fertility and women's health. Patients often choose their O&G months ahead, after careful research and asking friends, then stay with them for years.
What ‘o&g’ clinic owners actually face
Choosing an O&G is personal
Expecting parents compare doctors on gender, hospital, language and approach. Profile pages that answer those questions do more than any ad.
Many conditions, many searches
'Fibroids', 'endometriosis', 'PCOS', 'pap smear' and 'first trimester scan' are separate searches. Each needs its own careful page.
Fertility is sensitive and slow
Couples researching fertility read a lot before they call, often privately. They need calm, accurate content, not pressure or success-rate claims.
Services we lead with for o&g
The regulatory framework
HCSA advertising rules and SMC's Ethical Code apply: no testimonials, superlatives, outcome promises or inducements. 'Obstetrician' and 'gynaecologist' only for doctors on the Specialist Register in O&G. Fertility content must not promise pregnancy or quote success rates as a selling point. Plain fee information is fine; discounted packages and promotions aren't. Patient privacy is strict: no identifiable cases or baby photos without clear consent.
Common questions from o&g clinic owners
Can we share photos of babies our doctors have delivered?+
Generally no in advertising. Parents' thank-you photos work as testimonials, which HCSA rules prohibit, and they raise privacy issues. We use content about your team and care process instead.
Is social media worth it for an O&G practice?+
Often yes. Expecting mothers look for pregnancy information on Instagram and Xiaohongshu. Educational content, reviewed for accuracy, keeps your practice in front of them early.
Free 30-minute
strategy call.
Book a free 30-minute strategy call. We'll audit your current digital presence, show you where your clinic is invisible, and map out a plan to fix it.
No contracts. No hard sell. Just honest advice from healthcare marketing specialists.