Marketing for Orthopaedic Surgeons
Sports injuries, knees, hips, shoulders, spine and hands. Patients search by injury or body part, and many try physio or a GP before they look for a surgeon.
What ‘orthopaedic’ clinic owners actually face
Every body part is its own search
'ACL tear', 'knee replacement', 'slipped disc' and 'trigger finger' are different patients with different questions. One 'orthopaedics' page can't rank for all of them.
Patients compare surgery with alternatives
Many want to know if they need surgery at all. Clinics that explain the options honestly earn the booking; clinics that only sell surgery lose it.
Athletes want endorsements you can't use
Sports patients trust what other athletes say. Testimonials aren't allowed, so credibility has to come from credentials, process and clear explanations.
Services we lead with for orthopaedic
The regulatory framework
HCSA advertising rules and SMC's Ethical Code apply: no testimonials or athlete endorsements, no superlatives, and no promises like a set return-to-sport time. 'Orthopaedic surgeon' only for doctors on the Specialist Register in Orthopaedic Surgery. Hand Surgery is a separate specialty, so titles for hand work must match each doctor's registration. We check every title and claim before it goes live.
Common questions from orthopaedic clinic owners
Should we have a page for every condition we treat?+
For the ones patients actually search, yes. We prioritise by search demand and by the cases you want more of, then build condition and procedure pages in that order.
Can we mention that our surgeon treats national athletes or sports teams?+
Stating a factual appointment, like team doctor for a named association, is generally fine. Using athletes' words or faces to endorse the surgeon counts as a testimonial and isn't.
Free 30-minute
strategy call.
Book a free 30-minute strategy call. We'll audit your current digital presence, show you where your clinic is invisible, and map out a plan to fix it.
No contracts. No hard sell. Just honest advice from healthcare marketing specialists.